Monthly Archives: July 2018

Interview With Rob Meyerson, Brand Strategy Director About Business

Recently, I had the pleasure of interviewing Rob Meyerson, Brand Strategy Director; who were gracious enough to provide readers of the China Business Connect (China Business Connect it is effective trainings, step-by-step guides, reports, case studies about business with China).

Labbrand is an independent brand consulting firm. Our services break down into market research, brand strategy/consulting, and creative, which includes naming (Chinese and English) and design as well as other creative deliverables. We are based in Shanghai with offices in Beijing and Singapore. Our clients are multinational firms and select Chinese companies. We help them understand their customers and markets, position for greater competitive advantage, relevance, and equity building, and creatively express their brands.

China Business Connect: Why does the business partnership with China is of interest to you (your company)?

We have several Chinese clients already. Our goal is to help Chinese companies build their brands in China and abroad.

CBC: How special, according to your point of view, is the business with China?

Business in China is unique. We believe that in this crowded market, brand differentiation and localization (for foreign firms) is paramount.

CBC: What prospects of the business with China do you see in whole for your company?

While concepts like “branding” are widely used amongst Chinese marketing and brand managers, many companies still don’t fully understand the power of a strong brand to help companies meet strategic business goals.

CBC: Business education, variable seminars, courses and trainings are extremely popular nowadays. To what extent the specificity of doing business with China should be studied by the managers?

China is a unique market and business success here requires in-depth understanding of local customers, culture, and competition. Labbrand has an in-house market research team that helps clients perform both quantitative and qualitative research in China, which informs all of our strategic and creative deliverables.

What Everyone Ought to Know About Business

Are you thinking of starting your own business and are searching for a couple of tips to help you with your business development plan? It may seem as though it is just too hard to write a business plan, but what everyone ought to know about business development is that it is not hard to come up with one.

First and foremost, you will need to first understand what a business development plan is. To business owners, a business plan is simply a structure of any business enterprise. It is a written document that will include the following information:

– Company profile
– Products and or services
– Target market
– Marketing strategies
– Projected sales
– Financial profile

Professional development of a business is possible because the business development plans contain information that will help business owners focus their attention the key points of their businesses, identify likely problems and make plans to avoid these problems or take actions if necessary.

Here are some of the things that everybody needs to know about business development:

• When creating a profile of your business be sure to include your company’s history – how you began and the people behind it. Include your product(s) or services; this may also include the plans you have for production. Do not forget to describe your target market and your company’s objectives.

• Write out the list of the products and or services that you provide. Do not just make a list and end there. You should specify your plans for not just production, but for marketing and development of the product. In a lot of cases, one will need to also include a market research report that covers the products, sales and the profiles of the competition. By accomplishing all these, one will get a strong idea as to how they will fare in the business and how much of the market share they will be able to capture.

• Because you now know precisely what you are selling and also have a rough idea on the sum you could possibly make, then this the time when you will need to create your company’s financial profile. This aspect of your business development plan should include the following:

– Current assets
– Liabilities
– Projected income
– Monthly expenses within a 6 month period.

Having the aforementioned information will help one create a workable financial target for the business.

• Set up your targets and also identify some of the ways that you hope to achieve them. Setting of goals is always vital for any professional development plan because it fuels the drive to carry on working hard to achieve it.

• Document every single thing on paper. You need to understand that no professional development plan is complete without paper proof. After writing all the information, ensure that you have it printed out – you never know when a hardcopy of your business plan will come in handy.

So you see, creating a business development plan is actually no biggie. With a good business plan, you will be able to run your business smoothly.

Myths About Business Cards

Everyone knows at least one person who hands out business cards like snowflakes. At work, home, church, company picnics, family reunions, and even movie theaters, these are the people who “work a crowd” and try to drum up business in places most people wouldn’t think of. Their entrepreneurial spirit is obviously alive and well, but does this actually work? The honest answer is both yes and no. A well-designed, clearly printed business card can be a great way to advertise a business or a complete flop when it comes to attracting clientele. Here are common misconceptions about business cards that can help you make wise decisions when you get your next batch!

1) Less is more.

A business card serves only one intended function: To provide your customers and clients with contact and company information. This doesn’t mean your company motto should take up fifteen lines of eight-point print. This font is too small to be read properly and can result in misdials, incorrectly input Web addresses, and frustration for your clientele. A good business card design gives the basic information and a line or two of text, or “blurb,” about your business. “Serving Northern California Since 1997” is a good, if plain, blurb. “Northern California’s Source For RV Rentals, Jet Skis, and Luxury Sport Craft” is not because it’s wordy and tries to convey too much. You need to be able to pack a lot of information onto your card, so how you arrange the information makes a big difference. If you’re in doubt, remember Oscar Wilde’s maxim that “Brevity is the soul of wit!”

2) Pick a font that stands out!

While this is true to some degree, if you choose a font like German Gothic Script, your cards may come out appearing muddled and hard to read. Most printers and copy shops offer these fonts as monograms, such as the letter “J.” Monogramming is an excellent visual shorthand, but for the primary and all-important contact information, you should stick with fonts like Arial, Times New Roman, or Book Antiqua. All of these fonts are relatively easy to read, minimizing confusion and allowing your customers to reach you more quickly.

3) Go Big Or Go Home!

There are certain practical aspects to this, but size really does matter. Too little and too big are just as bad. Sure, your number is easy to read if you put it in 20pt type, but this usually won’t leave much, if any, room for the other crucial information your business card is going to need to distinguish it from the other four hundred fifty seven in your customer’s Rolodex. Of course, if you’re trying to fit the entire collected works of Charles Dickens onto one side of one business card, the print is going to be much too small to be practical either. A good balance is 10pt to 14pt, depending on whether you have a logo or other information on your card.

4) A Picture’s Worth A Thousand Words

This is another one of those myths with a certain basis in fact. A visually attractive business card can stand out from your competition and draw your customer’s interest and attention. The tradeoff with incorporating an image onto a business card is that you really don’t want to add text over the top of the image. This can make your contact information difficult to read. Many print shops also charge extra to include pictures on your run of cards, an important consideration when you’re paying out of pocket for your cards.

5) Heavy Hitters Use Heavy Stock!

We all know the kind of showoff who shows up at the convention, trade show, or exposition with laminated business cards printed on imported Egyptian papyrus or Lebanese parchment. While heavier card stock is generally more durable, the heavier you go, the more expensive your order is going to be. Besides, this is the kind of conspicuous display that causes gossip about leased luxury vehicles and people who work at the country club to help offset their membership dues. Basic card stock is perfectly serviceable, retains ink and color well, and doesn’t subconsciously insult your target audience.

What Can A Dentist Teach Me About Business

If you are like most people, you might be asking yourself, “What can a dentist teach me about business, life and success?” Many think a dentist gets out of dental school, opens his or her practice and goes home rich and happy. The sad reality is this is not at all true. It may have been that way 50 years ago, but today a dentist has the same challenges as any other business owner.

As with any business that is going to succeed, we have to attract and keep customers; know how to market and sell; and provide quality customer service in order to become and stay profitable. Dentists, just like any other business professional, have to follow certain principles to be successful both personally and professionally. Many dentists are successful in business but not in their personal life. Many business professionals are successful in their work; yet often lack balance or a happy life. Therefore, they don’t have TOTAL SUCCESS.

The daily challenges for dentists are the competition with other dentists and for discretionary dollars. Dentists also deal with pressure from insurance companies to participate in their plans. As part of an insurance plan, we are required to accept a lower payment for our services and are not paid our normal fee. With a lower reimbursement rate comes the increased stress of having to see more patients per day in order to make the same amount of money. To be insurance independent, we must have a well-run practice.

Unless we follow certain principles and systems in our business it is hard to survive and be as successful as we want to be. Chances are this is the same in your industry.

Business success is part of the equation of Total Success. Success in one’s business comes from having systems in place that will give predictable and consistent results in both your business and personal life. It also comes from understanding the relationship of your Product or Service to your Internal and External Marketing and the relationship of these to your Sales Calls and Presentations. It also comes from understanding the relationship between your personal life and your professional life.

In order to have Total Success, you must have success in your personal and business life. Success is fleeting at best if you have it in only one area but not another. In addition, personal and professional success are a direct result of developing a healthy lifestyle, a strong spiritual foundation and respectful and loving relationships in all areas of your life.

Total Success is a direct result of the choices one makes on a day-to-day basis. It is not living with the belief that one day you will make changes you intuitively know you need to make now. It is recognizing areas of your life that are out of balance and making choices today to move closer to a balanced life. Choices that may not always be easy, yet they are wise and beneficial to living a quality of life filled with abundance, joy and happiness beyond most people’s wildest imaginings.